Global strategy /
Peng, Mike W., 1968-
Global strategy / Mike W. Peng. - 3rd ed. - Mason, Ohio : South-Western, ©2014. - xxx, 530 p. : ill. ; 24 cm.
Formerly CIP.
Includes bibliographical references and indexes.
Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.
9781133964612 1133964613
2012948254
International business enterprises--Management.
Globalization.
Strategic planning.
MAN420
HD62.4 / .P46 2014
Global strategy / Mike W. Peng. - 3rd ed. - Mason, Ohio : South-Western, ©2014. - xxx, 530 p. : ill. ; 24 cm.
Formerly CIP.
Includes bibliographical references and indexes.
Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.
9781133964612 1133964613
2012948254
International business enterprises--Management.
Globalization.
Strategic planning.
MAN420
HD62.4 / .P46 2014