How to write a business plan : a step-by-step guide to creating a plan that gets results /
Griffin, Michael P.,
How to write a business plan : a step-by-step guide to creating a plan that gets results / Michael P. Griffin. - Fifth edition. - American Management Association , 2015 - 1 electronic resource ; 242 pages : 28 cm
AMACOM Self-Study Program.
Includes bibliographical references and index.
Chapter 1 - The Business Plan
Chapter 2 - Introduction to Business Planning
Chapter 3 - Diagnosing the Internal Capabilities of a Company
Chapter 4 - Diagnosing and Measuring Customer Satisfaction
Chapter 5 - Diagnosing the External
Chapter 6 - Setting Goals
Chapter 7 - Developing a Sales and Revenue Plan
Chapter 8 - Developing a Production Plan
Chapter 9 - Developing an Organization and Management Plan
Chapter 10 - Developing a Financial Plan
Chapter 11 - Developing an Information Technology Plan
Chapter 12 - Preparing a Business Plan to Raise Capital
Bibliography
Online Resources
Glossary
Post-Test
List of Examples
List of Sidebars
9780761215509 0761215506
2016449098
Business writing.
Business planning--Programmed instruction.
New business enterprises--Planning.
Small business--Planning.
MBA699
MAN317
Libros Electrónicos
How to write a business plan : a step-by-step guide to creating a plan that gets results / Michael P. Griffin. - Fifth edition. - American Management Association , 2015 - 1 electronic resource ; 242 pages : 28 cm
AMACOM Self-Study Program.
Includes bibliographical references and index.
Chapter 1 - The Business Plan
Chapter 2 - Introduction to Business Planning
Chapter 3 - Diagnosing the Internal Capabilities of a Company
Chapter 4 - Diagnosing and Measuring Customer Satisfaction
Chapter 5 - Diagnosing the External
Chapter 6 - Setting Goals
Chapter 7 - Developing a Sales and Revenue Plan
Chapter 8 - Developing a Production Plan
Chapter 9 - Developing an Organization and Management Plan
Chapter 10 - Developing a Financial Plan
Chapter 11 - Developing an Information Technology Plan
Chapter 12 - Preparing a Business Plan to Raise Capital
Bibliography
Online Resources
Glossary
Post-Test
List of Examples
List of Sidebars
9780761215509 0761215506
2016449098
Business writing.
Business planning--Programmed instruction.
New business enterprises--Planning.
Small business--Planning.
MBA699
MAN317
Libros Electrónicos