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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College, Alexander Chernev, Northwestern University. - Seventeenth Edition. - Harlow, England, Pearson Education Limited : 2026 - xxix, 532 pages color illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9780138076252

LCCN: 2021016494

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2026

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