Introduction to global business :

Gaspar, Julian E.,

Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar [and 5 others]. - Second edition. - Boston, MA : Cengage Learning, c2017 - xx, 407 pages : color illustrations, color maps ; 27 cm.

Includes bibliographical references and index.

Part I Foundations of global business -- The rise of globalization -- The evolution of international business -- Regional economic integration -- The international flow of founds and exchange rates -- Part II Global business environment -- The cultural environment -- The legal and political environment of global business -- Corruption and ethics in global business -- Part III Global business strategy and organization -- Entry strategies in global business -- Control of global business -- The organization of global business -- Part V Managing global business -- Global human resource management -- Global marketing -- Global operations and supply-chain management -- Global financial management -- Accounting and taxation in global business.

1305501187 9781305501188

2015954158


International business enterprises--Management.
International trade.
International business enterprises--Management.
International trade.

HD62.4 / .G375 2017

338.88/G21

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