MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02130cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16831604 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180326150854.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110617s2012 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011932343 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780534637064 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
053463706X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.D55 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diggs-Brown, Barbara. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic public relations : |
| Remainder of title |
an audience-focused approach / |
| Statement of responsibility, etc |
Barbara Diggs-Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia ; |
| -- |
Boston, MA : |
| Name of publisher, distributor, etc |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc |
c2012 . |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 498 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Getting oriented -- What is a public relations? -- Who are PR practitioners? -- Historical perspective -- Strategy in public relations -- Part 2. Foundations of public relations -- Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- Part 3. The process of strategic public relations -- Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Part 3. Guide to public relation tactics -- Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Part 5. Public relations practice in context -- Corporate sector -- Nonprofit sector -- Politics and government -- International public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html">http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html">http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html">http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |