Public relations writing : strategies & structures / (Record no. 142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02536cam a22003855a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18710589 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180716135626.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150722s2017 maua grb 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015947424 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305500006 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1305500008 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Description conventions | URBE |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 263 |
| Item number | .N493 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations writing : strategies & structures / |
| Statement of responsibility, etc | Doug Newsom, Jim Haynes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 362 p. : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 PR Writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Part 2 Writing principles -- Writing to clarify and simplify the complex: style and content -- Grammar,spelling and punctuation -- Social media writing -- Part 3 Preparing to write -- Research for the public relations writer -- Writing to persuade -- Part 4 Writing for select audiences -- Media kits, media pitches, backgrounders and columns -- Writing for public media -- Emails, memos, letters, proposals and reports -- Newsletters -- magazines and brochures -- Speeches, presentations and other orally delivered messages -- Part 5 Writing in turbulent times -- Crisis communication. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Authorship |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haynes, Jim. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | origres |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 07/16/2018 | Purchase | HM 263 .N493 2017 | 0104 | 04/29/2020 | 07/16/2018 | Books |