Fundamentos de marketing / (Record no. 160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02089nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190614005849.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190613b mx a|||grb||| 0|1 0dspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073238458 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMX |
| Language of cataloging | spa |
| Transcribing agency | URBE |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K625 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | <a href="Marketing an introduction.">Marketing an introduction.</a> |
| Language of a work | Inglés |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong ; traducción Lourdes Amador Araujo, Leticia Esther Pineda Ayala |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimotercera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Pearson Educación de México, |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 páginas : |
| Other physical details | ilustraciones |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Kotler, Philip: Marketing an introduction |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografía e índice |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing: Generación y captación del valor del cliente -- La empresa y la estrategia de marketing: Asociarse para construir relaciones con los clientes -- Análisis del entorno de marketing -- Gestión de la información de marketing para conocer los puntos de vista de los clientes -- Comprensión del comportamiento de compra del consumidor y de las empresas -- Estrategias de marketing impulsadas por el cliente: Creación de valor para los clientes meta -- Productos, servicios y marcas: Generar valor para el cliente -- Desarrollo de nuevos productos y gestión del ciclo de vida del producto -- Fijación de precios: Comprensión y captura del valor del cliente -- Canales de marketing: Brindar valor al cliente -- Venta al menudeo y al mayoreo -- Comunicación de valor para el cliente: Publicidad y relaciones públicas -- Venta personal y promoción de ventas -- Marketing directo y online: Construcción de relaciones directas con el cliente -- El mercado global -- Marketing sustentable: Ética y responsabilidad social. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amador Araujo, Lourdes, |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pineda Ayala, Leticia Esther, |
| Relator term | traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 06/13/2019 | Purchase | 1 | HF5415 K625 2017 Copy 1 | 0364 | 03/03/2026 | 01/05/2026 | 1 | 06/13/2019 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 06/13/2019 | Purchase | HF5415 K625 2017 Copy 2 | 0365 | 04/29/2020 | 2 | 06/13/2019 | Books | |||||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 06/13/2019 | Purchase | 3 | HF5415 K625 2017 Copy 3 | 0366 | 08/18/2025 | 07/02/2025 | 3 | 06/13/2019 | Books | 3 |