Marketing management / (Record no. 290)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02612cam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18203628 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200911131724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140627s2016 njua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014023870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133856460 (student edition) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | URBE |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 [edition]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Pearson, Education, Inc |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 692 pages,118 variously numbered pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: Understanding Marketing Management.-- Chapter 1: Defining Marketing of the New Realities.-- Chapter 2: Developing Marketing Strategies and Plans.-- PART 2: Capturing Marketing Insights.-- Chapter 3: Collecting Information and Forecasting Demand.-- Chapter 4: Conducting Marketing Research .-- PART 3: Connecting with Customers.-- Chapter 5: Creating Long-Term Loyalty Relationships.-- Chapter 6: Analyzing Consumer Markets.-- Chapter 7: Analyzing Business Markets.-- Chapter 8: Tapping into Global Markets.-- PART 4: Building Strong Brands.-- Chapter 9: Identifying Market Segments and Targets.-- Chapter 10: Crafting the Brand Positioning -- Chapter 11: Creating Brand .-- Chapter 12: Addressing Competition and Driving Growth.-- PART 5: Creating Value.-- Chapter 13: Setting Product Strategy.-- Chapter 14: Designing and Managing Services.-- Chapter 15: Introducing New Market Offerings.-- Chapter 16: Developing Pricing Strategies and Programs.-- PART 6: Delivering Value.-- Chapter 17: Designing and Managing Integrated Marketing Channels.-- Chapter 18: Managing Retailing, Wholesaling, and Logistics.-- PART 7: Communicating Value.-- Chapter 19: Designing and Managing Integrated Marketing Communications.-- Chapter 20: Managing Mass Communications: Advertising, Sales, Promotions, Events and Experiences, and Public Relations.-- Chapter 21: Managing Digital Communications: Direct and Database Marketing and Personal Selling.-- PART 8: Conducting Marketing Responsibly for Long-Term Success.-- Chapter 23: Managing a Holistic Marketing Organization for the Long Run. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 08/31/2020 | PURCHASE | 1 | 1 | HF5415.13 .K64 2016 | 0604 | 07/01/2024 | 05/06/2024 | 1 | 08/31/2020 | Books | ||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 08/31/2020 | PURCHASE | 1 | 1 | HF5415.13 .K64 2016 | 0605 | 05/08/2024 | 05/06/2024 | 2 | 08/31/2020 | Books |