Gestión de la comunicación : un enfoque integral (Record no. 309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01666nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250527122446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210111b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417914110 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | URBE |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .M334 2019 |
| 245 00 - TITLE STATEMENT | |
| Title | Gestión de la comunicación : un enfoque integral |
| Statement of responsibility, etc | Martín Santana, Josefa Delia, [et. al] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid, |
| Name of publisher, distributor, etc | ESIC Editorial : |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 327 p. : |
| Other physical details | ill. (blanco y negro) , |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capitulo 1 : Comunicación estratégica integrada .-- 1.1: Importancia y complejidad de la comunicación de marketing en los mercados actuales.-- 1.2 : La comunicación integrada de marketing (CIM).-- 1.2.1 : Concepto de CMI.-- 1.2.2 : Características de la CIM.-- 1.3 Elementos de la comunidad integrada de Marketing.-- 1.4: Objetivos de la comunicación integrada de Marketing.-- 1.5 Instrumentos de comunicación en la CIM.-- 1.6 El plan de comunicación .-- Capítulo 2: Publicidad.-- 2.1: Introducción .-- 2.2: Naturaleza y características de la publicidad .-- 2.3: Proceso de planificación publicitaria.-- Objetivos publicitarios.-- 2.5: Mensaje publicitario.-- 2.6: Medios, soportes y formas de comunicación.-- 2.6.1: Prensa impresa.-- 2.6.2 : Radio.-- 2.6.3: Televisión .-- 2.6.4 : Cine : 2.6.5 ,-- Publicidad exterior.-- 2.6.6 Internet.-- Capitulo 3: Promoción de ventas.- Capitulo 4 : Marketing Directo.-- Capitulo 5: Relaciones públicas |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comunidad Empresarial |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olarte Pascual, Cristina |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reinares-Lara, Eva |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reinares-Lara, Pedro |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Samino García, Rocío |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 12/28/2020 | PURCHASE | P90 .M334 2019 | 0636 | 01/11/2021 | 01/11/2021 | Books |