Marcas Humanas / (Record no. 324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01253nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230505193527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210413b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788491800088 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | URBE |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .P47 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perez-Latre, Francisco Javier |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marcas Humanas / |
| Remainder of title | Fundamentos de la Publicidad en el Siglo XXI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | Editorial UOC , |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 páginas : |
| Other physical details | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capítulo I: Introducción, comunicación, publicidad y marketing.-- Capítulo II: Retórica y Publicidad.-- Capitulo III: Principios de comunicación publicitaria.-- Capítulo IV: Innovación, talento y trabajo en equipo.-- Capítulo V: Fragmentación de la comunicación y escenarios digitales.-- Capítulo VI: Paradojas y ambiguedades de la comunicación digital.-- Capítulo VII: Breve memoria de la publicidad anglosajona. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Redes sociales en Internet |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COM103 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://9w12anmb7-mp03-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=5214304&query=Marcas+Humanas+%252F+Fundamentos+de+la+Publicidad+en+el+Siglo+XXI">https://9w12anmb7-mp03-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=5214304&query=Marcas+Humanas+%252F+Fundamentos+de+la+Publicidad+en+el+Siglo+XXI</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 04/13/2021 | PURCHASE | 1 | HF5823 .P47 2017 C.1 | 0658 | 12/10/2025 | 05/07/2025 | 1 | 04/13/2021 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 04/13/2021 | PURCHASE | HF5823 .P47 2017 C.2 | 0659 | 04/13/2021 | 2 | 04/13/2021 | Books | |||||||
| Library of Congress Classification | URBE Library | URBE Library | 05/03/2023 | HF5823 .P47 2017 | 05/03/2023 | 05/03/2023 | Computer Files | https://9w12amok9-mp01-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=5214304&query=Marcas+Humanas+%2F+Fundamentos+de+la+Publicidad+en+el+Siglo+XXI |