Public relations writing and media techniques / (Record no. 330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02098cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18551789 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210510151354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150402s2016 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015011544 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134010496 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0134010493 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .W55 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.20973 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations writing and media techniques / |
| Statement of responsibility, etc | Dennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth Eition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson , |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 368 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Geographic subdivision | United States |
| General subdivision | Authorship. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reber, Bryan H. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 05/04/2021 | PURCHASE | HM1221 .W55 2016 C.1 | 0667 | 05/10/2021 | 1 | 05/10/2021 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 05/04/2021 | PURCHASE | HM1221 .W55 2016 C.2 | 0668 | 05/10/2021 | 2 | 05/10/2021 | Books |