Introduction to public relations : (Record no. 394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02964cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21502830 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211022145800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200416s2021 cau b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020017828 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544392004 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781544392011 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781544392028 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781544392035 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P34 2021 C.1 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Page, Janis Teruggi, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to public relations : |
| Remainder of title | Strategic, Digital, and Socially Responsible Communication / |
| Statement of responsibility, etc | Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks California : |
| Name of publisher, distributor, etc | SAGE Publications Inc , |
| Date of publication, distribution, etc | 2021 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1111 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 421 pages : |
| Other physical details | illustration (chiefly color) ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1 : Strategic Public Relations: A Constantly Evolving Discipline .-- CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Introducing Other Pioneers .-- CHAPTER 3 : Ethics and Law in Public Relations .-- Chapter 4: Foundations of Public Relations : Research and Theory.-- CHAPTER 5: Strategic Communication Planning.-- CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused .-- CHAPTER 7: Media Relations in a Digital World- CHAPTER 8: Social Media and Emerging Technologies.-- CHAPTER 9: Corporate Social Responsability and Community Relations.-- CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsability.-- CHAPTER 11: Corporate Communication and Reputation Management.-- CHAPTER 12: Issues Management and Crisis Communication.-- CHAPTER 13: Sports, Tourism and Entertainment.-- CHAPTER 14: Nonprofit. Health, Education and Grassroots Organizations.-- CHAPTER 15: Public Affairs, Government Relations, and Political Communications.-- CHAPTER 16: Global Public Relations and Public Diplomacy |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategies for Digital and Socially Responsible Communication, Second Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parnell, Lawrence J., |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | vip |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 10/22/2021 | PURCHASE | HM1221 .P34 2021 C.1 | 0745 | 10/22/2021 | 1 | 10/22/2021 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 12/13/2021 | PURCHASE | HM1221 .P34 2021 C.2 | 0825 | 12/13/2021 | 2 | 12/13/2021 | Books |