Social media for strategic communication : (Record no. 396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03762cam a22003498i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21984398 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211025201039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210407s2022 cau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021009653 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071826904 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM742 |
| Item number | .F739 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23/1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Freberg, Karen June, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media for strategic communication : |
| Remainder of title | creative strategies and research-based applications / |
| Statement of responsibility, etc | Karen Freberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE Publishing , |
| Date of publication, distribution, etc | 2022 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2109 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 441 pages |
| Other physical details | illustrations (black and white) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I : FOUNDATION FOR CREATING A STRATEGIC MINDSET.-- Chapter 1: Introduction to Social Media : An Art and Science.-- Chapter 2: Ethical and Legal Fundamentals in Social Media. -- Chapter 3: Personal and Professional Branding for Social Media.-- Chapter 4: Diversity, Equity and Inclusion in Social Media.-- Chapter 5: Industry Qualifications and Roles in Social Media.-- Chapter 6: Research in Social Media: Monitoring, Listening and Analysis.-- PART II: UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES).-- Chapter 7: Strategic Planning for Social Media.-- Chapter 8: Influencer Marketing.-- Chapter 9: Paid Media.-- Chapter 10: Strategic Writing for Social Media.-- Chapter 11: Audience Segmentation and Analysis.-- Chapter 12: Creating, Managing, and Curating Content (Strategies, Tactics, and Key Messages).-- Chapter 13: Measurement, Evaluation, Budget, and Calendar Considerations for Social Media.-- PART III: APLICATION AND FUTURE CONSIDERATIONS.-- Chapter 14: How Social Media is Applied : Exploring Different Specializations + Case Studies i.-- Chapter 15: How Social Media is Applied : Exploring Different Specializations + Case Studies II.-- Chapter 16: What Does the Social Media World Have That is New ?.-- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy-gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. Features and Benefits: A Broad Focus on Strategic Communication reflects a larger, discipline-wide trend toward integrated marketing communications An Emphasis on Strategies and Tactics gives students the skills they need to be able to apply their knowledge across various platforms and on to new, yet-to-be-be-developed technologies Profiles with Key Experts show students how social media is used in real-world settings Chapter-Opening Case Studies emphasize how social media fits in to a larger strategic communications campaign"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet in publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 10/25/2021 | PURCHASE | PURCHASE | 1 | HM742 .F739 2022 C.1 | 0747 | 03/15/2026 | 01/14/2026 | 01/14/2026 | 1 | 10/25/2021 | Books | ||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 10/25/2021 | PURCHASE | 2 | HM742 .F739 2022 C.2 | 0748 | 03/06/2026 | 01/05/2026 | 01/05/2026 | 2 | 10/25/2021 | Books |