Normal view MARC view ISBD view

Introducción al marketing : (Record no. 441)

MARC details
000 -LEADER
fixed length control field	03937nam a2200301 i 4500
001 - CONTROL NUMBER
control field	9917813909304201
003 - CONTROL NUMBER IDENTIFIER
control field	Urbe University
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230505193659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200305s2020 sp ob 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788499481784
035 ## - SYSTEM CONTROL NUMBER
System control number	(MiAaPQ)EBC3215100
035 ## - SYSTEM CONTROL NUMBER
System control number	(EXLCZ)992550000001102150
040 ## - CATALOGING SOURCE
Original cataloging agency	BUC
Transcribing agency	URBE University
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.S467 2013
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number	658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sellers Rubio, Ricardo
245 10 - TITLE STATEMENT
Title	Introducción al marketing :
Remainder of title	teoría y práctica /
Statement of responsibility, etc	Ricardo Sellers Rubio, Ana Belén Casado Díaz
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Editorial Club Universitario ,
Date of publication, distribution, etc	2013
300 ## - PHYSICAL DESCRIPTION
Extent	251 p. :
Dimensions	22 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	""INTRODUCCIÃ?N AL MARKETING""; ""PÃ?GINA LEGAL""; ""Ã?NDICE""; ""PRÃ?LOGO""; ""1. INTRODUCCIÃ?N AL MARKETING""; ""1.1. IntroducciÃ³n al marketing""; ""1.2. La satisfacciÃ³n de las necesidades en marketing""; ""1.3. EvoluciÃ³n del concepto de marketing""; ""1.4. Nuevas tendencias en marketing""; ""1.4.1. Del marketing transaccional al marketing relacional""; ""1.4.2. La responsabilidad social corporativa""; ""1.4.3. El marketing 2.0""; ""1.4.4. El marketing holÃstico""; ""2. PLANIFICACIÃ?N COMERCIAL""; ""2.1. La planificaciÃ³n estratÃ©gica corporativa y la planificaciÃ³n de marketing"" ""2.2. El plan de marketing en la empresa""""2.3. Fase 1: AnÃ¡lisis de la situaciÃ³n""; ""2.3.1. AnÃ¡lisis externo""; ""2.3.1.1. AnÃ¡lisis del mercado""; ""2.3.1.2. Microentorno""; ""2.3.1.3. Macroentorno""; ""2.3.2. AnÃ¡lisis interno""; ""2.4. Fase 2: Establecimiento de objetivos""; ""2.5. Fase 3: DiseÃ±o de estrategias""; ""2.5.1. El producto""; ""2.5.2. El precio""; ""2.5.3. La distribuciÃ³n""; ""2.5.4. La comunicaciÃ³n""; ""2.6. Fase 4: EvaluaciÃ³n, organizaciÃ³n, implantaciÃ³n (...)""; ""2.6.1. EvaluaciÃ³n de la estrategia comercial"" ""2.6.2. OrganizaciÃ³n del departamento de marketing e implantaciÃ³n (...)""""2.6.3. Control de la estrategia comercial (feedback)""; ""3. INVESTIGACIÃ?N COMERCIAL""; ""3.1. Concepto y contenido de la investigaciÃ³n comercial""; ""3.2. Fases de la investigaciÃ³n comercial""; ""3.2.1. DiseÃ±o de la investigaciÃ³n""; ""3.2.2. Recogida de la informaciÃ³n""; ""3.2.3. Tratamiento y anÃ¡lisis de los datos""; ""3.2.4. ElaboraciÃ³n del informe y presentaciÃ³n de conclusiones Recogida de datos:""; ""3.3. PrevisiÃ³n de la demanda""; ""3.3.1. Enfoque subjetivo""; ""3.3.2. Series temporales"" ""3.3.3. AnÃ¡lisis causal""""3.3.4. InvestigaciÃ³n de mercados""; ""4. EL MERCADO Y SU COMPORTAMIENTO DE COMPRA""; ""4.1. Conceptos de mercado y de demanda""; ""4.1.1. AnÃ¡lisis cuantatitativo del mercado: la demanda""; ""4.1.2. AnÃ¡lisis cualitativo del mercado""; ""4.2. La importancia del estudio del comportamiento del consumidor en la estrategia de marketing""; ""4.3. El proceso de decisiÃ³n de compra del consumidor""; ""4.3.1. Los tipos de decisiones de compra""; ""4.3.2. El proceso de decisiÃ³n de compra""; ""4.4. Factores externos que afectan al comportamiento del consumidor"" ""4.4.1. Las influencias del macroentorno""""4.4.2. Los estÃmulos de marketing""; ""4.4.3. El entorno social""; ""4.4.4. Factores situacionales""; ""4.5. Factores internos que afectan al comportamiento (...)""; ""4.5.1. Las caracterÃsticas personales""; ""4.5.2. La motivaciÃ³n""; ""4.5.3. La percepciÃ³n""; ""4.5.4. El aprendizaje""; ""4.5.5. Las actitudes""; ""4.6. El comportamiento de compra de las organizaciones""; ""4.6.1. El centro de compra""; ""4.6.2. Situaciones de compra""; ""4.6.3. El proceso de compra de las organizaciones""
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MAR400
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Casado Díaz, Ana Belén.
Relator term	coaut.
776 ## - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number	84-9948-178-7
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://9w12anmb9-mp03-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=3215100&query=Introducci%25C3%25B3n+al+marketing">https://9w12anmb9-mp03-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=3215100&query=Introducci%25C3%25B3n+al+marketing</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	BOOK
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Uniform Resource Identifier
Library of Congress Classification	Non-fiction	URBE Library	URBE Library	General Stacks	12/17/2021	PURCHASE	HF5415 .S467 2013 C.1	0829	01/05/2022	1	01/05/2022	Books
Library of Congress Classification	Non-fiction	URBE Library	URBE Library	General Stacks	12/17/2021	PURCHASE	HF5415 .S467 2013 C.2	0830	01/05/2022	2	01/05/2022	Books
Library of Congress Classification		URBE Library	URBE Library		05/03/2023		HF5415 .S467 2013		05/03/2023		05/03/2023	Computer Files	https://9w12amok9-mp01-y-https-ebookcentral-proquest-com.proxy.lirn.net/lib/rbcu-ebooks/detail.action?docID=3215100&query=Introducci%C3%B3n+al+marketing