Marketing : (Record no. 442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02315cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20683783 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220105192725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180927s2020 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018045243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135192122 |
| Qualifying information | (main title) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K625 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 646 pages ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the authors' Marketing, [2017] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 607-628) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: DEFINING MARKETING AND MARKETING PROCESS1. Marketing: Creating Customer Value and Engagement2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE3. Analyzing the Marketing Environment4. Managing Marketing Information to Gain Customer Insights5. Understanding Consumer and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER-VALUE DRIVEN STRATEGY AND MIX6. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers7. Products, Services, and Brands: Building Customer Value8. Developing New Products and Managing the Product Life Cycle9. Pricing: Understanding and Capturing Customer Value10. Marketing Channels: Delivering Customer Value11. Retailing and Wholesaling12. Engaging Consumers and Communicating Customer Value: Advertising and Public Relations13. Personal Selling and Sales Promotion14. Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING15. The Global Marketplace16. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Company Cases. Appendix 2: Marketing Plan.Appendix 3: Marketing by the Numbers. Appendix 4: Careers in Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 12/17/2021 | PURCHASE | HF5415 .K625 2020 C.1 | 0833 | 01/05/2022 | 1 | 01/05/2022 | Books |