Integrated advertising, promotion, and marketing communications / (Record no. 454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01703pam a22003491i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 020236896 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220926181402.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210618s2021 nju o 000|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBC1A0074 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292411217 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 9781292411347 |
| Source of stock number/acquisition | Pearson UK |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | URBE |
| Modifying agency | Uk |
| Description conventions | rda |
| -- | pn |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .C58 2022 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2022 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: THE IMC FOUNDATION<br/>1. Integrated Marketing Communications<br/>2. Brand Management<br/>3. Buyer Behaviors<br/>4. The IMC Planning Process<br/>PART II: IMC ADVERTISING TOOLS<br/>5. Advertising Campaign Management<br/>6. Advertising Design<br/>7. Traditional Media Channels<br/>PART III: DIGITAL AND ALTERNATIVE MARKETING<br/>8. Digital and Mobile Marketing<br/>9. Social Media<br/>10. Alternative Marketing <br/>PART IV: IMC PROMOTIONAL TOOLS<br/>11. Database and Direct Response Marketing and Personal Selling<br/>12. Sales Promotions<br/>13. Public Relations and Sponsorship Programs <br/>PART V: IMC ETHICS, REGULATION, AND EVALUATION<br/>14. Relations and Ethical Concerns<br/>15. Evaluating an Integrated Marketing Program |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald, |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version : |
| International Standard Book Number | 9781292411217 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | ELD.DS.630366 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | URBE Library | URBE Library | General Stacks | 05/09/2022 | PURCHASE | 0861 | 05/10/2022 | 1 | 05/10/2022 | Books | ||||||
| Library of Congress Classification | URBE Library | URBE Library | General Stacks | 05/09/2022 | PURCHASE | 0862 | 05/10/2022 | 2 | 05/10/2022 | Books | Non-fiction |