Fundamentals of writing for marketing and public relations (Record no. 488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02682nam a2200685 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9917848896504201 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123153857.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr -n--------- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101222s2010 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606491737 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PQKBManifestationID)11303301 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PQKBTitleCode)TC0000507424 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PQKBWorkID)10545973 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PQKB)10646613 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaBNVSL)gtp00545434 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC876591 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL876591 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10437032 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL420522 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (EXLCZ)992550000000042441 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | URBE University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718.3 |
| Item number | .M594 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mizrahi, Janet. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of writing for marketing and public relations |
| Remainder of title | a step-by-step guide for quick and effective results / |
| Statement of responsibility, etc | Janet Mizrahi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, |
| Name of publisher, distributor, etc | Business Expert Press : |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 94 pages : |
| Other physical details | illustrations |
| Dimensions | ; 23 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Corporate Communication Collection |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 85-87) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc | This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business writing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing style |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Press release |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | News release |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brochure |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Blog |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Microblog |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tweet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | E-newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Web copy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Web writing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Website |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public relations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Writing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pitch letter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Media kit |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Press kit |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marcom |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | BOOK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 01/23/2023 | PURCHASE | HF5718.3 .M594 2010 C.1 | 0902 | 01/23/2023 | 1 | 01/23/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 01/23/2023 | PURCHASE | HF5718.3 .M594 2010 C.2 | 0903 | 01/23/2023 | 2 | 01/23/2023 | Books |