Social media marketing : (Record no. 569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01925cam a22003015i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22295994 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250319194837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2021 mau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021949896 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357516188 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .B375 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barker, Melissa S., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing : |
| Remainder of title | a strategic approach / |
| Statement of responsibility, etc | Melissa S. Barker, Donald I. Barker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Cengage Learning , |
| Date of publication, distribution, etc | 2023 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2112 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 328 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand."-- Publisher's Website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker, Donald I., |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | URBE Library | URBE Library | 03/19/2025 | Purchase | 1 | HF5415.1265 .B375 2023 | 0996 | 10/20/2025 | 09/30/2025 | 03/19/2025 | Books | ||||||
| Library of Congress Classification | URBE Library | URBE Library | 04/01/2025 | Purchase | HF5415.1265 .B375 2023 | 0997 | 04/01/2025 | 04/01/2025 | Books | Non-fiction | General Stacks |