Becoming a public relations writer : (Record no. 607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03411pam a22003611i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 017669948 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251104143703.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151209s2016 enk ob 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB5I1882 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032159324 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| Description conventions | rda |
| -- | pn |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .S768 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Ronald |
| Relator term | author |
| 9 (RLIN) | 22 |
| 245 10 - TITLE STATEMENT | |
| Title | Becoming a public relations writer : |
| Remainder of title | Strategic Writing for Emerging and Establisherd Media |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY, |
| Name of publisher, distributor, etc | Routledge/Taylor & Francis Group : |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 322 pages : |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | . Part I: Principles of Effective Writing, 2. Chapter One: Writing…and What It Means to You--completed/done and submitted to publisher (completed– in MS Teams File) -- Sent to editor on May 26, 2024, 3. Chapter Two: Foundations of Public Relations Writing, 4. Chapter Three: Legal and Ethical Issues, 5. Chapter Four: The Public Relations Writing Process, 6. Chapter Five: Effective Writing, 7. Part II: Tactics and Techniques, 8. Chapter Six: News Writing Style, 9. Chapter Seven: Media Relations: Pitching and relationships, 10. Chapter Eight: News Release, 11. Chapter Nine: News Feature, 12. Chapter Ten: Communicating with Target Publics, 13. Chapter Eleven: Advocacy and Opinion Leadership, 14. Chapter Twelve: Advertising and Paid Placement, 15. Chapter Thirteen: Writing for Digital Platforms, 16. Chapter Fourteen: Audio and Visual Writing, 17. Chapter Fifteen: Speeches, 18. Chapter Sixteen: Fundraising Appeals & Donor Messages, 19. Part III: Business & Professional Communication, 20. Chapter Seventeen: Workplace Communication, 21. Chapter Eighteen: Presentation, Implementation, and Evaluation<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills. This new edition is significantly streamlined with numerous updates throughout. It features updated diverse and inclusive examples and expands its coverage of writing for digital and social media, addressing influencer relations, media pitching, and media catching. A standalone chapter on ethics and legal issues for the PR writer also informs every chapter of the text. Helpful pedagogy includes in-class discussion prompts and writing assignments. This seventh edition is an ideal text for undergraduate and postgraduate courses in public relations writing. Free additional online resources include chapter summaries, assignments, test bank, sample syllabi, and other resources for the PR writer. Please visit www.routledge.com/9781032159324"-- Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Authorship. |
| 9 (RLIN) | 23 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 24 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 25 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hutchins, Amber L. |
| Relator term | author |
| 9 (RLIN) | 26 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tindall, Natalie T. J. |
| Relator term | author |
| 9 (RLIN) | 27 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | ELD.DS.83387 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 11/04/2025 | HM1221 .S768 2025 | 1039 | 11/04/2025 | 11/04/2025 | Books |