Social media marketing / (Record no. 608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02240aam a22003611i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 019996433 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251105094224.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181005s2020 enka fo 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBC117501 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529623819 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SGPBL |
| Language of cataloging | eng |
| Transcribing agency | SGPBL |
| Modifying agency | OCLCO |
| -- | UKMGB |
| -- | UKUOP |
| -- | Uk |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T966 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L., |
| Relator term | author. |
| 9 (RLIN) | 28 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing / |
| Statement of responsibility, etc | Tracy L. Tuten |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE , |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 447 pages : |
| Other physical details | illustrations. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Core textbook |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Foundations of Social Media Marketing-Chapter 1: The Social Media Environment-Chapter 2: Social Consumers-Chapter 3: Network Structure and Group Influences in Social Media--Part Two: Social Media Marketing Strategy and Planning -Chapter 4: Social Media Marketing Strategy -Chapter 5: Tactical Planning and Execution --Part Three: The Four Zones of Social Media -Chapter 6: Social Community Chapter 7: Social Publishing -Chapter 8: Social Entertainment -Chapter 9: Social Commerce --Part Four: Social Media Data Management and Measurement -Chapter 10: Social Media Analytics -Chapter 11: Social Media Metrics -- Part Five: Social Media Marketing in Practice -The Case Zone |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The original bestselling and award-winning textbook on social media marketing, featuring all essential topics, concepts, research, and practical application for study and career success. <br/>Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with the new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics, and Zoom. <br/>A must-read for all students and practitioners of social media marketing.<br/>Tracy L. Tuten is Professor of Marketing at Sofia University, USA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Media |
| 9 (RLIN) | 29 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Media Marketing |
| 9 (RLIN) | 30 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Media |
| 9 (RLIN) | 32 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Media |
| 9 (RLIN) | 33 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | ELD.DS.566396 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 11/05/2025 | Purchase | HF5415 .T966 2024 | 1037 | 11/05/2025 | 11/05/2025 | Books |