Research methods for business : (Record no. 615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02784nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | in00024278308 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260212123532.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250331t20252025nju ob 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2025010739 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781394319008 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC)24132090 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.4. |
| Item number | S435 2026 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bougie, Roger |
| Relator term | author |
| Relator code | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) | 14 |
| 245 10 - TITLE STATEMENT | |
| Title | Research methods for business : |
| Remainder of title | a skill-building approach / |
| Statement of responsibility, etc | Roger Bougie. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : J |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 2026 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2507 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 424 pages : |
| Other physical details | ill., |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Originally entered under: Uma Sekaran. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| General subdivision | Research |
| -- | Methodology |
| 9 (RLIN) | 58 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Title | Research methods for business |
| Edition | Ninth edition. |
| Place, publisher, and date of publication | Hoboken, NJ : Wiley, 2025 |
| International Standard Book Number | 9781394288946 |
| Record control number | (DLC) 2025010738 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/11/2026 | Purchase | HD30.4.S435 2026 c.1 | 1053 | 02/12/2026 | 02/12/2026 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/11/2026 | Purchase | HD30.4.S435 2026 c.2 | 1054 | 02/12/2026 | 02/12/2026 | Books |