MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02856cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23282823 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260302150901.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230818s2024 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023029180 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266931628 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23282823 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)23282823 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.H265 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
23/eng/20230818 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| Relator term |
author |
| Relator code |
aut |
| 9 (RLIN) |
75 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing analytics / |
| Statement of responsibility, etc |
Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2024 release. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 473 pages |
| Other physical details |
illustrations |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 9 (RLIN) |
76 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
11 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, Dana E. |
| Relator term |
author |
| Relator code |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
77 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ajjan, Haya |
| Relator term |
author |
| Relator code |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
78 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version |
| Main entry heading |
Hair, Joseph F., Jr., 1944- |
| Title |
Essentials of marketing analytics |
| Edition |
Second edition |
| Place, publisher, and date of publication |
New York, NY: McGraw Hill LLC, [2024] |
| Record control number |
(DLC) 2023029181 |
| International Standard Book Number |
9781266876776 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |