MARC details
| 000 -LEADER |
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| fixed length control field |
04111pam a22004571i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
020779896 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260306120827.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221012s2022 enk o 000|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBC2I5736 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781000814606 (ePub ebook) : |
| Terms of availability |
£49.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781032192178 (hbk.) : |
| Terms of availability |
£170.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781032192154 (pbk.) : |
| Terms of availability |
£49.99 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4324/9781003258162 |
| Source of number or code |
doi |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781000814606 |
| Source of stock number/acquisition |
Ingram Content Group |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| -- |
pn |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry D., |
| Dates associated with a name |
1955- |
| Relator term |
author. |
| 9 (RLIN) |
95 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising media planning : |
| Remainder of title |
a brand management approach. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition / |
| Remainder of edition statement |
Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY , |
| Name of publisher, distributor, etc |
Routledge, Taylor & Francis Group : |
| Date of publication, distribution, etc |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 301 pages : |
| Other physical details |
llustrations ; |
| Dimensions |
25 cm |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The Changing Role of Brand Communication Support, 2. Role of Data in Planning, 3. Establishing a Media Framework, 4. Dynamics of Paid Media, 5. Dynamics of Owned Media, 6. Dynamics of Earned Media, 7. Components of a Strategic Communication Plan, 8. How Brand Objectives Affect Communication Planning, 9. The Role of Communication Plays in Brand Support, 10. Working with a Situation Analysis, 11. Defining the Target Audience, 12. Geography’s Role in Planning, 13.Seasonality and Timing, 14. Competitive Analysis, 15. Working with Creative, 16. Working with a Budget, 17.Setting Communication Objectives, 18. Communication Idea and Briefi ng, 19. Strategy and Tactics, 20. Learning a New Language, 21. Learning about Costs, 22. Video Media, 23. Audio Media, 24. Print Media, 25. Out-of-Home Media, 26. Search Engine Marketing, 27. Online Display Advertising, 28. Mobile, 29. Paid Social Media, 30. Role of Social Influencers, 31. In-store Media, 32. Direct Response, 33. Gaming, 34. Global Media, 35. B2B, 36. Sales Promotion, 37. Global Campaign Planning, 38. Preparing the Plan, 39. Media and Campaign Measurement, 40. Presenting the Plan: Developing the Narrative, 41. Testing, 42. Evaluating an Advertising Media Plan, Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: - An emphasis throughout on digital and global media planning - New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the USA and Asia - Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication and Brand Management. Instructor resources include PowerPoint slides, a test bank and an instructor manual"-- Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising media planning. |
| 9 (RLIN) |
96 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
97 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
11 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 9 (RLIN) |
31 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheehan, Kim Bartel, |
| Dates associated with a name |
1958- |
| Relator term |
author. |
| 9 (RLIN) |
98 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dobias, Lisa, |
| Relator term |
author. |
| 9 (RLIN) |
99 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koranda, David, |
| Relator term |
author. |
| 9 (RLIN) |
100 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W., |
| Relator term |
author. |
| 9 (RLIN) |
101 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version : |
| International Standard Book Number |
9781032192178 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
ELD.DS.740749 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |