Marketing management / (Record no. 82)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01886cam a22003615a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17798408 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180205112303.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130701s2015 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013944273 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285429953 |
| Qualifying information | (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1285429958 |
| Qualifying information | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .L142 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Dawn Iacobucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Stamford, CT : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 335 pages ; |
| Other physical details | ill. |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Marketing management -- Why is marketing management important? -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products -- Part 3. Positioning via price, ,place, and promotion -- Pricing -- Channels of distribution and logistics -- Integrated marketing communications: the advertising message -- Integrated marketing communications: media choices -- Social media -- Part 4. Positioning: Assessment through the customer lens -- Customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy1612/2013944273-b.html">https://www.loc.gov/catdir/enhancements/fy1612/2013944273-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy1612/2013944273-d.html">https://www.loc.gov/catdir/enhancements/fy1612/2013944273-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="https://www.loc.gov/catdir/enhancements/fy1612/2013944273-t.html">https://www.loc.gov/catdir/enhancements/fy1612/2013944273-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | origres |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/05/2018 | Purchase | HF5415.13 .L142 2015 Copy 2 | 0004 | 04/29/2020 | 2 | 02/05/2018 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/12/2018 | Purchase | HF5415.13 .L142 2015 Copy 1 | 0417 | 04/29/2020 | 1 | 02/12/2018 | Books |