Advertising media planning : (Record no. 83)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02674cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18241204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180206104354.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140725s2015 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014026943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765640895 (hardcover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765640901 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .K45 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/11 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D., |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media planning : |
| Remainder of title | a brand management approach / |
| Statement of responsibility, etc | Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 351 pages ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The changing role of media planning in brand support: Media planning and IMC -- Establishing a media planning framework -- Outlining the components of a communication plan -- How marketing objectives affect communication planning -- The role of communication in advertising and marketing -- Working with a situation analysis -- Defining the target audience -- Geography's role in planning -- Seasonality and timing -- Competitive analysis: Implications in planning -- Working with creative: implications in planning -- Working with a communication budget -- Setting communication objectives -- Communication idea and briefing -- Media communication strategy and tactics -- Learning the language of media planning -- Learning about media costs -- General characteristics of media -- Evaluating media vehicles -- Video media -- Audio media -- Print media -- Out-of-home media -- Search engine marketing -- Online display advertising -- In-store media -- Social media -- Direct response -- Alternative media -- Gaming -- Ethnic media -- Sales promotion -- Owned media -- Earned media -- Perspectives on international and global media planning -- Preparing a communication plan -- Media and campaign measurement -- Impact of media ownership on advertising execution -- Developing test plans -- Agency compensation structures -- Evaluating and advertising media plan -- Appendix. The media function within the advertising business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/06/2018 | Purchase | HF5826.5 .K45 2015 Copy1 | 0055 | 04/29/2020 | 1 | 02/06/2018 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 02/06/2018 | Purchase | HF5826.5 .K45 2015 Copy2 | 0040 | 04/29/2020 | 2 | 02/06/2018 | Books |