Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 90

003 - CONTROL NUMBER IDENTIFIER

• control field: Urbe University

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20260304151446.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 260304|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: Urbe University
• Transcribing agency: Urbe University

100 ## - HEADING--PERSONAL NAME

• Personal name: Chernev, Alexander

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (Urbe University)624: Kotler, Philip, author. 10, Marketing management /, 2026