Writing for television, radio, and new media / Robert L. Hilliard, Professor Emeritus, Emerson College.

Previous edition: 2011.

Includes index.

The mass media -- Basic elements of production -- television -- Radio -- Internet interactive technique -- Application and review -- Format and style -- Script guidelines -- Style -- The computer -- Internet format and style -- Commercials and announcements -- Ethical considerations -- Lengths and placement of commercials and announcements -- Writing styles -- Techniques -- The storyboard -- Formats -- Promos -- Billboard -- The political spot -- Internet considerations -- Social media -- Special considerations -- Application and review -- News and sports -- Features, documentaries, and reality programs -- Writing techniques -- Documentaries -- Biographies -- Mini-documentaries -- Special considerations -- Reality programs -- Application and review -- Interview and talk programs -- The interview -- Preparation-script -- Format tips -- Discussion programs -- Speeches -- Special considerations -- Application and review -- Music, variety, and comedy -- Music: radio -- Music videos -- Music on the Internet -- Variety and comedy -- Application and review -- Corporate, educational, and children's programs -- Procedure and objectives -- Writing techniques -- Application: video-internal training -- Application: PowerPoint and audio-internal training -- Application: video and film-external professional -- Application: video-external information and public relations -- The Internet -- Informal educational programs -- Application and review -- The play -- Sources -- Structure -- Concepts of play-writing -- Developing the script -- High concept -- Play analysis -- Special play forms -- Special considerations -- Internet considerations -- Problems and potentials -- Application and review -- Professional opportunities -- Play-writing -- Commercials and copy-writing -- News -- Corporate media -- The Internet -- The proposal -- Program pitch -- Copyright -- College preparation.

Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.