Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.
Publication details: New York, NY : McGraw-Hill Education, c2017Edition: Third editionDescription: xxv, 526 pages : color illustrations ; 26 cmISBN:- 9781259420474
- 658.4/012 23
- HD30.28 .R6646 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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URBE Library General Stacks | Non-fiction | HD30.28 .R6646 2017 Copy 1 (Browse shelf(Opens below)) | 1 | Available | 0301 | ||
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URBE Library General Stacks | Non-fiction | HD30.28 .R6646 2017Copy 2 (Browse shelf(Opens below)) | 2 | Available | 0302 |
Includes bibliographical references and indexes.
Part one. Analysis -- Chapter 1. What is strategy? -- Chapter 2. Strategic leadership: managing the strategy process -- Chapter 3. External analysis: industry structure, competitive forces, and strategic groups -- Chapter 4. Internal analysis: resources, capabilities, and core competencies -- Chapter 5. Competitive advantage, firm performance, and business models -- Part two. Formulation -- Chapter 6. Business strategy: differentiation, cost leadership, and blue oceans -- Chapter 7. Business strategy: innovation and entrepreneurship -- Chapter 8. Corporate strategy: vertical integration and diversification -- Chapter 9. Corporate strategy: strategic alliances, merges and acquisitions -- Chapter 10. Global strategy: Competing around the world -- Part three. Implementation -- Chapter 11. Organizational design: structure, culture, and control -- Chapter 12. Corporate governance and business ethics -- Part four. Minicases -- How to conduct a case analysis -- Part five. Full-length cases (available through McGraw-Hill Create. www.McGrawHillCreate.com/Rothaermel)
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