Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University.
Publication details: New York, NY : McGraw-Hill Education, c2017Edition: Ninth editionDescription: 421 p. : ill. ; 27 cmISBN:- 9781259376504 (alk. paper)
- 1259376508 (alk. paper)
- 302.23 22
- P90 .B284 2015
Contents:
Laying the groundwork -- Media, media industries, and media audiences -- Strategic communication industries -- Mass-mediated culture in the information age.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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URBE Library General Stacks | Non-fiction | P90 .B284 2015 Copy 1 (Browse shelf(Opens below)) | 1 | Available | 0037 | ||
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Books
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URBE Library General Stacks | Non-fiction | P90 .B284 2015 Copy 2 (Browse shelf(Opens below)) | 2 | Available | 0065 |
Total holds: 0
Includes bibliography and index.
Laying the groundwork -- Media, media industries, and media audiences -- Strategic communication industries -- Mass-mediated culture in the information age.
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