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Business research methods / Donald R. Cooper, Pamela S. Schindler.

By: Contributor(s): Series: The McGraw-Hill/Irwin series in operations and decision sciencesPublication details: New York : McGraw-Hill/Irwin, c2014Edition: Twelve editionDescription: xxiv, 692 p. : ill. (mostly col.), map ; 29 cmISBN:
  • 9781259070952
Subject(s): DDC classification:
  • 658.0072 22
LOC classification:
  • HD30.4  .E47 2014
Contents:
Part I. Introduction to business research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: An overview -- Clarifying the research question through secondary data exploration -- Part II. The design of business research -- Research design: An overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III. The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix 13a: Creating effective measurement questions -- Sampling -- Appendix 14a: Determine sample size -- Part IV. Analysis and presentation of data -- Data preparation and description -- Appendix 15a: describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendix A. Business research request and proposals (with Sample RFP) -- Appendix B. Focus group discussion guide -- Appendix C. Nonparametrics significance tests -- Selected statistical tables.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books URBE Library General Stacks Non-fiction HD30.4 .E47 2014 Copy 2 (Browse shelf(Opens below)) 2 Available 0193
Books URBE Library General Stacks Non-fiction HD30.4 .E47 2014 Copy 1 (Browse shelf(Opens below)) 1 Available 0192
Total holds: 0

Includes bibliographical references (p. 630-651) and indexes.

Part I. Introduction to business research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: An overview -- Clarifying the research question through secondary data exploration -- Part II. The design of business research -- Research design: An overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III. The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix 13a: Creating effective measurement questions -- Sampling -- Appendix 14a: Determine sample size -- Part IV. Analysis and presentation of data -- Data preparation and description -- Appendix 15a: describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendix A. Business research request and proposals (with Sample RFP) -- Appendix B. Focus group discussion guide -- Appendix C. Nonparametrics significance tests -- Selected statistical tables.

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