Communication matters / Kory Floyd, Arizona State University.

Includes bibliographical references and index.

Part one: Communication in principle -- Communication: a first look -- Communication and culture -- Perceiving ourselves and others -- How we use language -- Communicating non verbally -- Listening effectively -- Part two: Communication in context -- Communicating in social and professional relationships -- Communicating in intimate relationships -- Communicating in small groups -- Decision making and leadership in groups -- Part three -- Communication in the public sphere -- Choosing developing and researching a topic -- Organizing and finding support for your speech -- Presenting a speech confidently and competently -- Speaking informatively -- Speaking persuasively.