The handbook of communication and corporate reputation / edited by Craig E. Carroll.

Includes bibliographical references and index.

1. Corporate reputation and the multiple disciplinary field of communication, Craig E. Carroll -- Communication disciplines of reputation -- 2. Corporate reputation and the discipline of public opinion, Cees B.M. van Riel -- 3. Corporate reputation and the discipline of interpersonal communication, Sherry Holladay -- 4. Corporate reputation and the discipline of organizational communication, Robyn Remke -- 5. Corporate reputation and the discipline of advertising, Nora Rifon, Karen Smreker and Sookyong Kim -- 6. Corporate reputation and the discipline of corporate communication, Peggy Simcic Brønn -- 7. Corporate reputation and the discipline of public relations, Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot -- 8. Corporate reputation and the discipline of management communication, James O'Rourke -- 9. Corporate reputation and the discipline of communication management, Anne Gregory -- 10. Corporate reputation and the discipline of integrated marketing communications, Clarke Caywood -- 11. Corporate reputation and the discipline of marketing communication, Richard Varey -- 12. Corporate reputation and the disciplines of journalism and mass communication, Craig E. Carroll -- 13. Corporate reputation and the discipline of visual communication, Susan Westcott Alessandri -- 14. corporate reputation and the discipline of corporate communication law, Karla Gower -- 15. Agenda-building and agenda-setting theory: which companies we think about and how we think about them, Matt Ragas -- 16. Complexity theory and the dynamics of reputation, Priscilla Murphy and Dawn R. Gilpin -- 17. Communicatively constituted reputation and reputation management, Stefania Romenti and Laura Illia -- 18. A Strategic management approach to reputation, relationships, and publics: the research heritage of the excellence theory, Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig -- 19. Image repair theory and corporate reputation William Benoit -- 20. The institutionalization of corporate reputation, John Lammers and Kristen Guth -- 21. Experiencing the reputational synergy of success and failure through organizational learning, Tim Sellnow, Shari Veil and Kathryn Anthony -- 22. Relating rhetoric and reputation, Øyvind Ihlen -- 23. Situational theory of crisis: situational crisis communication and corporate reputation, W. Timothy Coombs -- 24. Corporate reputation and the theory of social capital Vilma Luoma-aho -- 25. Corporate attributes and associations, Sabine Einwiller -- 26. What they say and what they do: executives affect organizational reputation through effective communication, Juan Meng and Bruce K. Berger -- 27. Corporate reputation and workplace environment, Hua Jiang -- 28. Corporate reputation and the practice of corporate governance, Justin Pettigrew and Bryan Reber -- 29. Synthesizing relationship dynamics: an analysis of products and services as components of corporate reputation, Pan Ji and Paul s. Lieber -- 30. Corporate social responsibility, reputation and moral communication: a constructivist view, Friederike Schultz -- 31. Reputation or financial performance: which comes first? Alexander Laskin -- 32. Who's in charge and what's the solution? reputation as a matter of issue debate and risk management, Robert Heath -- 33. Message design for managing corporate reputations: form following function, Peter Smudde and Jeffrey Courtright -- 34. Contrabrand: activism and the leveraging of corporate reputation, Jarol Manheim and Alex D. Holt -- 35. Identity, perceived authenticity, and reputation: a dynamic association in strategic communications, Juan-Carlos Molleda and Rajul Jain -- 36. Corporate branding and corporate reputation, Esben Karmark -- 37. Corporate reputation and corporate speech, Robert Kerr -- 38. Corporate reputation management and issues of diversity, Damion Waymer and Sarah VanSlette -- 39. Corporate reputation in emerging markets: a culture-centered review and critique, Rahul Mitra, Mohan Dutta and Robert J. Green -- 40. The power of social media and its influence on corporate reputation, Tina McCorkindale and Marcia W. DiStaso -- 41. The reputation of corporate reputation: fads, fashions, and the mainstreaming of corporate reputation research and practice, Theodore E. Zorn and Magda Pieczka -- 42. Reputation and legitimacy: accreditation and rankings to assess organizations, Jennifer Bartlett, Josef Pallas and Magnus Frostenson -- 43. Hidden organizations and corporate reputation, Craig R. Scott -- 44. Corporate reputation measurement and evaluation, Don Stacks, Melissa D. Dodd and Linjuan Rita Men -- 45. Corporate reputation and return on investment (ROI): measuring the bottom-line impact of reputation, Yungwook Kim and Jungeun Yang -- 46. The future of communication research in corporate reputation studies, Craig E. Carroll.

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--