Introduction to mass communication : media literacy and culture /

By:

Baran, Stanley J [author.]

Publication details: New York, NY : McGraw Hill, 2024Edition: 2024 ReleaseDescription: xxv, 389, [37] pages : color illustrations ; 28 centímetersISBN:

9781266873492

Subject(s):

Additional physical formats: Online version:: Introduction to mass communicationDDC classification:

302.23 23/eng/20230713

LOC classification:

P90 .B284 2024

Contents:

Part 1: Laying the groundwork Part 2: Media, media industries, ad media audiences Part 3: Strategic communication industries Part 4: Mass-mediated culture in the information age

Summary: "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	URBE Library General Stacks	Non-fiction	P90 .B284 2024 (Browse shelf(Opens below))	Available	1005

Total holds: 0

Includes bibliographical references and index.

Part 1: Laying the groundwork
Part 2: Media, media industries, ad media audiences
Part 3: Strategic communication industries
Part 4: Mass-mediated culture in the information age

"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--

Ages 18+ McGraw Hill LLC.

Grades 10-12 McGraw Hill LLC.

There are no comments on this title.

to post a comment.