Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.

By:

Kotler, Philip [author.]

Contributor(s):

Publication details: Hoboken, NJ : Pearson , 2024Edition: Nineteenth editionDescription: xxi, 744 pages : color illustrations ; 29 cmISBN:

9780137864898

Subject(s):

Marketing

DDC classification:

658.8 23/eng/20220912

LOC classification:

HF5415 .K636 2024

Summary: "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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Item type	Current library	Collection	Call number	Status	Barcode
Books	URBE Library General Stacks	Non-fiction	HF5415 .K636 2024 (Browse shelf(Opens below))	Available	1036

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Revised edition of Principles of Marketing, 2019.

Includes bibliographical references and index.

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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