Michael Allen's guide to e-learning : building interactive, fun, and effective learning programs for any company / Michael W. Allen.

Includes bibliographical references and index.

What's new? -- The business perspective -- Plain talk -- What you don't know can kill (your e-Learning) -- Making success possible -- Executive's guide to good e-Learning -- Where does e-Learning fit? -- Great e-Learning design -- Seven simple success strategies -- The serious e-Learning manifesto -- Motivation in e-Learning -- Seven magic keys to motivational e-Learning -- Magic key 1: Build on anticipated outcomes -- Magic Key 2: Put the learner at risk -- Magic key 3: Select the right content for each learner -- Magic key 4: Use an appealing context -- Magic key 5: have the learner perform multi-step tasks -- Magic key 6: Provide intrinsic feedback -- Magic key 7: Delay judgment -- Navigation -- CCAF and interactive instruction -- Interactivity paradigms that work -- Successive approximation and SAM -- Serious learning games -- Serious learning games: Where rules rule -- Integrating instructional content and games -- Learning games, serious or not?