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Inside magazine publishing / Edited by David Stam and Andrew Scott.

Contributor(s): Publication details: Oxon : Routledge, c2014Description: xvi, 274 pages : illustrations ; 25 cmISBN:
  • 9780415827119 (hardback)
  • 9780415827126 (pbk.)
Subject(s): DDC classification:
  • 070.5/720941 23
LOC classification:
  • Z326 .I57 2014
Contents:
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books URBE Library General Stacks Non-fiction Z326 .I57 2014 Copy1 (Browse shelf(Opens below)) 1 Available 0205
Books Books URBE Library General Stacks Non-fiction Z326 .I57 2014 Copy 2 (Browse shelf(Opens below)) 2 Available 0220
Total holds: 0
Browsing URBE Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
Z286.P4 H64 2018 C.2 Business strategies for magazine publishing : how to survive in the digital age / Z286.P4 W48 2017 C.1 Magazine production / Z286.P4 W48 2017 C.2 Magazine production / Z326 .I57 2014 Copy 2 Inside magazine publishing / Z326 .I57 2014 Copy1 Inside magazine publishing / Z1033.E43 A34 2016 Edición en E Pub / ZA3075 .W55 2015 Copy 4 100% information literacy success /

Includes bibliographical references and index.

A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.

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