Diggs-Brown, Barbara. <br/><br/>
Strategic public relations :  an audience-focused approach / 
Barbara Diggs-Brown. 
 - Australia ;  Boston, MA :  Wadsworth Cengage Learning,  c2012 . 
 - xxix, 498 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Getting oriented -- What is a public relations? -- Who are PR practitioners? -- Historical perspective -- Strategy in public relations -- Part 2. Foundations of public relations -- Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- Part 3. The process  of strategic public relations -- Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Part 3. Guide to public relation tactics -- Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Part 5. Public relations practice in context -- Corporate sector -- Nonprofit sector -- Politics and government -- International public relations.  
<br/><br/><label>ISBN: </label>9780534637064 053463706X 
<br/><br/><label>LCCN: </label>2011932343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HD59  / .D55 2012 
<br/><br/><label>Dewey Class. No.: </label>659.2