Business research methods /
Donald R. Cooper, Pamela S. Schindler.
- Twelve edition.
- New York : McGraw-Hill/Irwin, c2014
- xxiv, 692 p. : ill. (mostly col.), map ; 29 cm.
- The McGraw-Hill/Irwin series in operations and decision sciences .
Includes bibliographical references (p. 630-651) and indexes.
Part I. Introduction to business research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: An overview -- Clarifying the research question through secondary data exploration -- Part II. The design of business research -- Research design: An overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III. The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix 13a: Creating effective measurement questions -- Sampling -- Appendix 14a: Determine sample size -- Part IV. Analysis and presentation of data -- Data preparation and description -- Appendix 15a: describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendix A. Business research request and proposals (with Sample RFP) -- Appendix B. Focus group discussion guide -- Appendix C. Nonparametrics significance tests -- Selected statistical tables.