TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
T2  - The McGraw-Hill/Irwin series in operations and decision sciences
SN  - 9781259070952
AV  - HD30.4  .E47 2014
U1  - 658.0072 22
PY  - 2014///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Industrial management
KW  -  Research
N1  - Includes bibliographical references (p. 630-651) and indexes; Part I. Introduction to business research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: An overview -- Clarifying the research question through secondary data exploration -- Part II. The design of business research -- Research design: An overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III. The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix 13a: Creating effective measurement questions -- Sampling -- Appendix 14a: Determine sample size --   Part IV. Analysis and presentation of data -- Data preparation and description -- Appendix 15a: describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendix A. Business research request and proposals (with Sample RFP) -- Appendix B. Focus group discussion guide -- Appendix C. Nonparametrics significance tests -- Selected statistical tables
ER  -