Communication theory & research :  an ECJ anthology / 
 Communication theory and research 
edited by Denis McQuail, Peter Golding and Els de Bens. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2005. 
 - x, 306 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.- Introduction and Overview . SECTION ONE: INTERNATIONAL COMMUNICATION.-- 2.Research into international television flows: a methodological contribution.-- 3.- The mythology about globalization.-- 4.- The inflow of American television fiction on European broadcasting channels revisited.-- SECTION TWO: AUDIENCE.-- 5.- Five traditions in search of the audience.-- 6.- Resisting American hegemony.-- SECTION THREE: POLICY AND POLITICS.-- 7.- Accountability of media to society: principles and means.-- 8.- Who's afraid of infotainment?.-- 9.- Political communication systems all change: a response. SECTION FOUR: JOURNALISM.- SECTION FIVE: MEDIA CULTURE. A      
<br/><br/><label>ISBN: </label>1412918324 (hbk.) 1412918332 (pbk.) 
<br/><br/><label>LCCN: </label>2006276342 
<br/><br/><label>Nat. Bib. No.: </label>GBA576126  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013288423  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>COM409
<br/><br/><label>LC Class. No.: </label>P90  / .C6328 2005 
<br/><br/><label>Dewey Class. No.: </label>302.2