TY  - BOOK
AU  - McQuail,Denis
AU  - Golding,Peter
AU  - Bens,Els de
TI  - Communication theory & research: an ECJ anthology 
SN  - 1412918324 (hbk.)
AV  - P90 .C6328 2005
U1  - 302.2 22
PY  - 2005///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Communication
KW  - COM409
N1  - Includes bibliographical references and index; 1.- Introduction and Overview . SECTION ONE: INTERNATIONAL COMMUNICATION.-- 2.Research into international television flows: a methodological contribution.-- 3.- The mythology about globalization.-- 4.- The inflow of American television fiction on European broadcasting channels revisited.-- SECTION TWO: AUDIENCE.-- 5.- Five traditions in search of the audience.-- 6.- Resisting American hegemony.-- SECTION THREE: POLICY AND POLITICS.-- 7.- Accountability of media to society: principles and means.-- 8.- Who's afraid of infotainment?.-- 9.- Political communication systems all change: a response. SECTION FOUR: JOURNALISM.- SECTION FIVE: MEDIA CULTURE. A
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2006276342-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2006276342-t.html
ER  -