Wilcox, Dennis L. <br/><br/>
Public relations writing and media techniques / 
Dennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia. 
 - Eighth Eition. 
 - Boston :  Pearson ,   2016 
 - xv, 368 pages :  color illustrations ;  28 cm 
<br/><br/> Includes index. 
<br/><br/>1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success      
<br/><br/><label>ISBN: </label>9780134010496 0134010493 
<br/><br/><label>LCCN: </label>2015011544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.<br/>Public relations--Authorship.--United States
<br/><br/><label>LC Class. No.: </label>HM1221  / .W55 2016 
<br/><br/><label>Dewey Class. No.: </label>659.20973