Peng, Mike W.,

Global strategy / Mike W. Peng. - 5e. - Boston : Cengage Learning , 2022 - 460 pages

PART 1: Foundation of Global Strategy.-- Chapter 1: Strategizing around the Globe.-- Chapter 2: Managing Industry Competition.-- Chapter 3: Leveraging Resources and Capabilities.-- Chapter 4: Emphasizing Institutions, Cultures and Ethics .-- PART 2: Business -Level Strategies.-- Chapter 5: Growing and Internationalizing the Entrepreneurial Firm.-- Chapter 6: Entering Foreign Markets.-- Chapter 7: Making Strategic Alliances and Networks Work.-- Chapter 8: Managing Competitive Dynamics.-- PART 3: Corporate-Level Strategies.-- Chapter 9: Diversifying and Managing Acquisitions Globally.-- Chapter 10: Strategizing, Structuring and Innovation Around the World.-- Chapter 11: Governing the Corporation Globally.-- Chapter 12: Strategizing on Corporate Social Responsability.-- PART 4: Integrative Cases

9780357512364

2020949397


Globalization
International Business Enterprises--Management
MAN420


Strategic Planning

HD62.4 / .P46 2022