Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Ninth edition. Global edition. 
 - New York, NY :  Pearson,    2022 
<br/><br/>PART I: THE IMC FOUNDATION<br/>1. Integrated Marketing Communications<br/>2. Brand Management<br/>3. Buyer Behaviors<br/>4. The IMC Planning Process<br/>PART II: IMC ADVERTISING TOOLS<br/>5. Advertising Campaign Management<br/>6. Advertising Design<br/>7. Traditional Media Channels<br/>PART III: DIGITAL AND ALTERNATIVE MARKETING<br/>8. Digital and Mobile Marketing<br/>9. Social Media<br/>10. Alternative Marketing <br/>PART IV: IMC PROMOTIONAL TOOLS<br/>11. Database and Direct Response Marketing and Personal Selling<br/>12. Sales Promotions<br/>13. Public Relations and Sponsorship Programs <br/>PART V: IMC ETHICS, REGULATION, AND EVALUATION<br/>14. Relations and Ethical Concerns<br/>15. Evaluating an Integrated Marketing Program 
<br/><br/><label>ISBN: </label>9781292411217  
<br/><br/><label>Source: </label>9781292411347  Pearson UK 
<br/><br/><label>Nat. Bib. No.: </label>GBC1A0074  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2022 
<br/><br/><label>Dewey Class. No.: </label>659.1