TY  - BOOK
AU  - Bougie,Roger
TI  - Research Methods for Business :  A Skill-Building Approach
SN  - 9781119663706
AV  - HD30.4 .B252 2020
PY  - 2020///
CY  - Hoboken, New York
PB  - John Wiley & Son
KW  - Business Research Methodology
N1  - introduction to research.-- The scientific approach and alternative approaches to investigation.-- Defining the management problem.-- Defining the research problem.-- The critical literature review.-- Theoretical framework and hypothesis development.-- Elements of research design.-- Interviews.--Observation.-- Administering questionnaires.-- Experimental designs.-- Measurement of variables: Operational definition.-- Measurement of variables: scaling, reliability and validity Sampling.-- Quantitative data analysis.--Quantitative data analysis: hypothesis testing.-- Qualitative data analysis.--
Conclusions.
The research report
N2  - "Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"-- Provided by publisher
ER  -