Baran, Stanley J., <br/><br/>
Introduction to mass communication :  media literacy and culture / 

 - 2024 Release. 
 - New York, NY :  McGraw Hill,   2024 
 - xxv, 389, [37] pages :   color illustrations ;  28 centímeters 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Laying the groundwork<br/>Part 2: Media, media industries, ad media audiences<br/>Part 3: Strategic communication industries<br/>Part 4: Mass-mediated culture in the information age 
<br/><br/> "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- 
<br/><br/> Ages 18+  McGraw Hill LLC.  Grades 10-12  McGraw Hill LLC. 
<br/><br/><label>ISBN: </label>9781266873492 
<br/><br/><label>LCCN: </label>2023031602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2024 
<br/><br/><label>Dewey Class. No.: </label>302.23