Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. 
 - Nineteenth edition. 
 - Hoboken, NJ :  Pearson ,   2024 
 - xxi, 744 pages :  color illustrations ;  29 cm 
<br/><br/> Revised edition of Principles of Marketing, 2019. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- 
<br/><br/><label>ISBN: </label>9780137864898 
<br/><br/><label>LCCN: </label>2022044243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2024 
<br/><br/><label>Dewey Class. No.: </label>658.8