TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Balasubramanian,Sridhar
TI  - Principles of marketing
SN  - 9780137864898
AV  - HF5415 .K636 2024
U1  - 658.8 23/eng/20220912
PY  - 2024///
CY  - Hoboken, NJ
PB  - Pearson , 
KW  - Marketing
N1  - Revised edition of Principles of Marketing, 2019; Includes bibliographical references and index
N2  - "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
ER  -