Kotler, Philip, <br/><br/>
Marketing management / 
Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College, Alexander Chernev, Northwestern University. 
 - Seventeenth Edition. 
 - Harlow, England,  Pearson Education Limited :  2026 
 - xxix, 532 pages   color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780138076252 
<br/><br/><label>LCCN: </label>2021016494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2026