TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Marketing management
SN  - 9781285429953
AV  - HF5415.13  .L142 2015
PY  - 2015///
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Part 1. Marketing management -- Why is marketing management important? -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products -- Part 3. Positioning via price, ,place, and promotion -- Pricing -- Channels of distribution and logistics -- Integrated marketing communications: the advertising message -- Integrated marketing communications: media choices -- Social media -- Part 4. Positioning: Assessment through the customer lens -- Customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans
UR  - https://www.loc.gov/catdir/enhancements/fy1612/2013944273-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1612/2013944273-d.html
UR  - https://www.loc.gov/catdir/enhancements/fy1612/2013944273-t.html
ER  -